They have major beef.
So about a month ago in Lubbock, Texas, Pure Water Ice & Tea company started major beef with its neighbor, Wendy's, with this sign:
The owner told KCBD he'd been trying to provoke Wendy's — a company now known for its clever retorts — for a while now.
Obviously, Wendy's clapped back even harder with this sign.
After that, the friendly-but-also-savage feud had officially begun.
They posted a series of incredible back-and-forth zingers. Wendy's came for Pure Water's brewing skills.
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