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Scientists asked 85 people to choose the right logo from a selection and more than half of them failed. Think you can do better?
More than half of the 85 students who took this test as part of research conducted by a team from University of California, Los Angeles, got it wrong.
Adam Blake and his colleagues asked the students to first draw the logo from memory (you can see some of their attempts above). Then they had to choose from a selection of altered logos like the ones in the quiz you just took. Participants also had to rate how confident they were that they would get it right.
"Only 1 participant out of 85 correctly recalled the Apple logo, and fewer than half of all participants correctly identified the logo," the researchers wrote.
Blake et al / Via tandfonline.com
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